An e-commerce website with over 45,000 products and translated into 12 language sites, I lead a team (for over 10 years) in charge of the UI/UX, design system creation and maintenance, marketing on the website, CSS, JS, and responsive mobile site. This included a resource center with 1,000s of articles and event/webinar pages.
View a few examples of UX and UI case studies below on specific projects.
Built, managed and worked with a product design team of 4. Worked with 4 content creators and engineers.
Developed and led the design and front-end code.
User research, prototyping, UI design
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Imaging Optics Division, Manufacturing | Edmund Optics
This is a 5-page, content-rich website for the Imaging Optics division of Edmund Optics, focused on attracting high-volume contracts in high-tech industries such as space, factory automation, autonomous driving, life sciences, and more.
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Laser Optics Division, Manufacturing | Edmund Optics
This is a 5-page, content-rich website for the Imaging Optics division of Edmund Optics, focused on attracting high-volume contracts in high-tech industries such as biomedical lasers, materials processing, security, communications, and defense systems.
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Optical Filters Division, Manufacturing | Edmund Optics
This is a 5-page, content-rich website for the Imaging Optics division of Edmund Optics, focused on attracting high-volume contracts in high-tech industries such as medical diagnostics and devices, agriculture, food and beverage, and environmental.
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Precision Optics Division, Manufacturing | Edmund Optics
This is a 5-page, content-rich website for the Imaging Optics division of Edmund Optics, focused on attracting high-volume contracts in high-tech industries such as life sciences and medical devices, industrial inspection, research and university, and defense and security.
View WebsiteThe old resource section was a series of unsorted lists across multiple pages. The new version was rebranded as a 'Knowledge Center' and showcases an all-in-one approach, allowing customers to filter and sort based on their needs in one location.
In a funnel analysis, we noticed a drop-off by users trying to edit their address books. Upon reviewing the procedure flow, we found that customers editing their address book were sent to the 'My Account' section of the website. There, they could edit, add, or change their address, but at that point, they had left the cart, resulting in a significant drop-off and cart abandonment. We revised the process so that editing, changing, or adding an address no longer required going into the 'My Account' section; instead, it was moved to a pop-up directly within the cart.
The old header used the word 'Product.' Changing it to 'Shop' helps customers understand that they can make purchases on the site. The old header used drop-down menus, which allowed for less content and product navigation. The new header provides the same experience on both mobile and desktop and can handle the full range of products within a single navigation. The old header had the login in the middle of the screen, but following standard design practices, we moved it along with the cart icon to the right. We also moved the search bar to the center of the screen, another standard practice across e-commerce platforms.
Promo codes were only used a few times a year, as Edmund Optics is a B2B company. However, in the cart, the promo code entry was prominent. Additionally, in reviewing customer usage videos, the 'Add by Stock No.' feature was used regularly. A change in the location of these two key items increased the usage of 'Add by Stock No.' and decreased dummy promo code entries.
We noticed in scroll depth analysis and funnel checks that there were drop-offs at the bottom of the page. A review of the footer led to the addition of options for customers to navigate to once they reached the end of the page. The footer previously lacked contact information, and as users scroll to the bottom, it's important to offer them final menu options. We also added friendly employee photos to make customers feel more comfortable calling us, or they could continue to see a full selection of menu items to continue their journey.
Safdar CPA had a website, but it was poorly designed and needed a refresh.
For this project, the client requested a logo for his housing appraisal company. He provided an inspiration photo of a contemporary, modern chair. This project was especially fun because, upon reviewing the photo, I had an 'aha' moment when I noticed that 'AiA' was already present, and it resembled a house! The client loved the idea.
Photo inspiration from client.
This is a doctor's website with gated membership products. I used Squarespace for the setup and also created the logo, design, and overall layout.
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Nicole is an artist, designer, programmer, and creator with a passion for merging art and nature into immersive experiences. Nicole brings 10 years of experience in the high-tech sector, having managed UI/UX design and web development for a global e-commerce platform. Over the years, she have held various roles, from Graphic Designer to UI/UX Design Manager, while leading a growing creative team. Her expertise includes responsive design, JavaScript, CSS, data analysis, and problem-solving, with a focus on creating seamless digital experiences.
As the co-founder of 1886 River Road, an off-the-grid nature retreat, and the Creative Director at Satellite Gallery, Nicole designs spaces and experiences that inspire creativity and connection. Her work spans fine art, digital media, and large-scale installations, exploring the intersection of design, visual storytelling, and the natural world.
Alongside her professional work, Nicole co-founded Luminary Interactive Media, a digital agency focused on creating video documentaries, ads, and digital experiences for small businesses. Her background in graphic design and computer science, paired with extensive corporate and creative experience, enables them to bridge the gap between technology and artistry. Nicole holds a BA in Graphic Design and Computer Science from Rutgers University, and her work has been exhibited in galleries and events across the country. When not creating, Nicole lives in New Hope, PA, with her husband (Joe), two children, two cats, and a few chickens, all of whom influence and inspire their creative journey.
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